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Hearst, Estee Lauder Create Flipboard Mag
In what is reportedly a "first for Hearst," the publisher worked with OMD and Estée Lauder for "what they describe as the first Flipboard magazine created for a product launch," out today,
writes Julie Naughton. For Lauder's revamped Advanced Night Repair, the Estée Lauder Beauty Book will discuss the product's scientific attributes as well as provide content from Harper's
Bazaar, Elle and Marie Claire editorial teams, along with content created specifically for the project.
