Mention "audit" to David Barlin, vice president of marketing for I/Pro, a company that verifies audience data for about 500 small and medium-sized websites, and he practically gushes. "They're
exciting," he said, not at all defensively. "Really." That's because he and the company he works for see a potential gold mine in independently auditing the traffic for all the sites that are not
Google, Yahoo or MSNBC -- the tens of thousands (if not hundreds of thousands) of commercial websites dedicated to niche subjects like business-to-business, chemical engineering, software development
and online publishing.
Read the whole story at Wired, Nov. 11, 2004
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