DoubleClick Inc. debuts its "Work Smarter, Not Harder" contest with more than 50 top clients including ad agencies, marketers and online publishers. The effort publicizes enhancements made this year
to DoubleClick's ad management products. Recent improvements were upgrades to its reporting systems, streaming video for DART Motif and a new inventory manager feature for Web publishers.
Read the whole story at DMNews.com, November 8, 2004
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