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J. Crew Turns To Pinterest For Fall Catalog

  • PRDaily, Thursday, August 22, 2013 8 AM

The first look at J. Crew’s fall catalog this year was unveiled on Pinterest, giving loyal followers an early glimpse at the collection and the opportunity to preorder. The effort is a social media marketing first for any fashion brand on the virtual pinboard site. And it’s a bold step for J. Crew, which last year didn’t have even a smidge of social media presence. 

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