DoubleClick's Rich Media Ads Remain Stagnant

  • November 10, 2004
DoubleClick's third-quarter "Ad Serving Trend" report, released yesterday, echoed the company's belief that online advertising is finally assuming some predictable characteristics--proof, according to the company, that the medium is maturing. The size of its rich media component, as a percentage of all ads served, remained at a stable, but stagnant, 43 percent throughout the year. On Oct. 31, DoubleClick announced it hired Lazard to explore strategic options, including the sale of all or parts of its business.
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