An elderly man in shorts, T-shirt and unlaced shoes, sitting on a park bench behind his RV and working on a notebook computer enabled with wireless Internet access. That's a portrait of one of the new
American consumers. "I call him Billy Bob WiFi," said Kelly Mooney, president of Resource Interactive, Columbus, OH. "It's so easy to say this is a couch potato. The consumer today is different, so
old stereotypes don't necessarily apply. We need to ask what's the role of technology. Technology has empowered a power shift."
Read the whole story at DMNews.com, November 11, 2004
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