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Quality Scores Produce Stellar Paid-Search Ads

How do you accomplish a quality score that lowers cost per click, CPA, and improves ad ranking? Larry Kim maps out the anatomy of a quality score identifying five characteristics, from extensive use of long-tail keywords to strict adherence to best practices. Kim references an unidentified WordStream client for the example, explaining how marketers must analyze the data. The ad on the surface might suggest one thing, but the data will tell another. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.