• by Tyler Loechner  @mp_tyler, October 9, 2013

"[Company's] cookie-free tracking functionality within [Company Platform] allows advertisers to match any 'ad impression', 'click' or 'page view' to a user’s conversion. This is achieved through the collection of data points within the mobile browser which combine to create an ID that is unique -- yet anonymous -- based on a variety of factors and behaviors. These data points allow each advertiser to match 'clicks' and 'views' with conversions on the advertiser’s property, regardless of the type of conversion, or the environment in which the conversion takes place.

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