DoubleVerify has rolled out a new product that takes aim at so-called “bot fraud.” The company says its new “DV Bot Fraud Protection” product can identify sites with
“significant levels of non-human traffic.” DoubleVerify says it determines which sites have such traffic by looking at factors like spoofed browser information, irregular machine
characteristics and abormal browsing patterns. The service then can exclude those sites from digital media plans, campaigns and real-time ad exchanges.
