Radio ad spending rose 1 percent in October, despite a 1 percent drop in local spending, according to estimates released Thursday by the Radio Advertising Bureau. The local decline was offset by a 6
percent gain in national ad spending, the biggest increase for national radio ad budgets in six months. Through the first 10 months of 2004, radio ad spending has risen 2 percent, due to a 3 percent
rise in local and a 1 percent decline in national ad spending.
