Around the Net
Mass Media: Is Building Massive Scale Sole Strategy?
- PaidContent.org, Monday, November 11, 2013 3:10 PM
Vox Media, the company behind SB Nation and The Verge, is acquiring the Curbed network of real estate and food blogs for about $25 million, according to multiple news reports. It’s one of the few large-scale, digital-native content acquisitions in recent memory — as opposed to the usual phenomenon of traditional media outlets buying online players to get a little digital credibility — and the deal has some media observers like Felix Salmon at Reuters musing about who might be best placed to build a Time Inc.-style digital-content behemoth. But is that really something we want or need?
