Around the Net
Dell Unveils B2B Brand Campaign
- The New York Times, Thursday, January 2, 2014 8 AM
Dell has launched introducing a business-to-business brand campaign to promote its entrepreneurial spirit and spotlight corporate customers like Whole Foods, TripAdvisor and Skype. The effort, via the New York office of Y&R, the advertising is an extension of the agency’s recent “Power to Do More” consumer-oriented television campaign.
