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Print Coupons Still Beat Digital Deals In Moms' Study

  • Adweek, Thursday, January 30, 2014 11:53 PM
Moms are still looking to print rather than digital media for special deals, with 78% of moms surveyed by depending on print ads and 65% on supermarket circulars to find coupons. Meanwhile, 55% "said they often get coupons online, too," writes Christopher Heine.

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