Whether its social, video, or programmatic technology, acquisitions are often the best way for firms to round out and update their marketing services. According to Om Malik, however, long-term success
requires a willingness to build from within. “The strategy today is simple,” Malik writes in Fast Company. “In order to move fast, build what you can't buy or risk losing control of
your fate and becoming the next Palm, Motorola, or HTC.”
Read the whole story at Fast Company »
