Primedia’s Seventeen magazine is launching “accessor-ology,” a special advertising section available exclusively to Accessories Council members and scheduled to appear in the October issue. The
section will assemble autumn accessories - from scarves to stilettos, watches to wallets, bags to belts - with helpful "how-to" tips. Non-members of the Accessories Council can participate in
“accessor-ology” but the rate includes a full-year 2003 Accessories Council membership. In addition to the in-book advertorial exposure, all brands featured will receive bonus exposure at "Seventeen's
Star Showcase," a New York charity event, which will bring “accessor-ology" to life in front of a live audience during a special fashion show.