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ALS Campaign To Honor Gehrig & Speech

To honor the 75th anniversary of Lou Gehrig's speech, and to coincide in May with ALS Awareness Month, the ALS Association will unveil a multi-platform awareness effort to include TV, print, Internet and social media; the Yankees will commemorate the event and MLB will undertake a league-wide celebration to support its on-going work to help fund research and raise public awareness.

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