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Andrew Sullivan On The Future Of Big Online Media

“You only have to observe the painful and austere transition of Time Inc. to see the grim portents of a much leaner future. And a lot of this has to do with a double problem: how to get revenue from readers and from advertisers in sufficient amounts to sustain the kind of outfit that was once so dominant. Right now, most big sites have no purely online subscribers and the ad rates are leagues below what they once were for print – and declining. In so far as digital advertising is growing, the lion’s share goes to new media companies like Google and Facebook rather than general interest media sites. Derek Thompson faces some grim facts.

Read the whole story at Daily Dish »

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