While not entirely excusing Facebook’s secret psychological experiments, The New York Times’ Farhad Manjoo considers the benefits such research can bestow. “Studying how we use
social media may provide important insights into some of the deepest mysteries of human behavior,” he writes. “Facebook and much of the rest of the Web are thriving petri dishes of social
contact, and many social science researchers believe that by analyzing our behavior online, they may be able to figure out why and how ideas spread … and even why and how people fall in
love.”
Read the whole story at The New York Times »
