Intel Corporation has initiated a multi-million dollar worldwide marketing campaign that highlights what the Intel brand means to businesses: innovation, stability and reliability across a broad range
of technological offerings. Using the theme "Yes," the campaign serves as an umbrella under which Intel will incorporate the company's enterprise computing products -- from PC to server to mobile
processors -- and answers questions CEOs and CIOs are asking about the direction of technology. The campaign will comprise of print, outdoor and online advertising elements. Print advertisements begin
in the United States on June 4; ads will break in key global markets in the coming months. The campaign was created by Euro RSCG MVBMS, New York.
