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To Tempt Kids Toward Produce, Grocers Get Tricky

  • NPR, Tuesday, August 26, 2014 8:09 AM

Despite all the marketing for healthy eating, Americans still eat less than the recommended levels of produce. So grocers, including Giant Eagle and Walmart, are hoping to entice young consumers and their parents to the produce aisle by creating new, kid-focused snacking sections. Giant Eagle plans go-to kid sections in about 400 stores in the mid-Atlantic and Ohio. And Walmart is shooting for 1,500 stores later this fall.

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