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Pep Boys Leans on Apple's Passbook

Pep Boys reports promising results after using Apple’s Passbook and Android’s Google Wallet to enhance mobile wallet features and offer quick, redeemable coupons to customers. The nationwide automotive service and retail chain was one of the first brands in its category to mobilize its offers using Apple’s Passbook and Google Wallet. While Passbook has not caught on as quickly as some expected, the app stands to benefit following Apple’s announcement last week regarding Apple Pay.

Read the whole story at Mobile Commerce Daily »

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