Around the Net
Most Consumers Want To Engage With Brands Via Mobile Chat
- Chain Store Age, Tuesday, October 14, 2014 9:41 AM
Sixty-two percent of consumers expect live chat to be available on mobile devices, and 82% would use it, according to a new study commissioned by Moxie Software. Seventy-five percent of survey respondents stated that they would prefer to use live online chat versus calling to speak with an agent. Seventy two percent said liked online customer support, but 92% like the support via live chat on a mobile device.
