• Advertising Age, Monday, November 10, 2014 8 AM

Kohl's, which is investing more on TV this year, has launched its holiday campaign with an ad focusing on how a father-and-son moment highlights the season's spirit. "This year, we really wanted to break through and have a strong commitment to the spot that we know will touch millions of hearts," said Nancy Carruth, senior VP of brand creative at Kohl's. The company's strategy is to focus ads on shows like NBC's "The Voice," holiday specials like "A Charlie Brown Christmas," and Disney for a promotion during the American Music Awards .

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