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Consumers Turn to Mobile for Holiday Shopping

Depending on whom you ask, web sales on Cyber Monday grew between 8.5% and 16.0%. But one universal trend emerged on Cyber Monday and throughout the holiday weekend: Consumers are browsing and buying more online with their mobile devices. IBM, which estimated online sales on Monday increased 8.5% over 2013, found mobile sales accounted for 22% of all Cyber Monday sales and 41.2% of online traffic. Tablets accounted for 12.9% of sales, compared to 9.1% of sales for smartphones. Consumers browse more using their mobile phones however, with 28.5% of online traffic stemming from smartphones and 12.5% coming from tablets.

Read the whole story at Internet Retailer »

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