The patriotic approach in advertising has faded in the aftermath of Setember 11, but a new Harris Poll shows consumers are still very red, white and blue. The poll shows 84% of American citizens say
they are very proud to be American. That number falls to 69% among people aged 18-24 and rises to 97% of people over 65. African-Americans (68%) are less likely than whites (87%) or Hispanics (83%)
to say they are very proud to be Americans. The American flag (81%), the Statue of Liberty (63%) and the national anthem (42%) top the list of symbols which people feel stand for or represent
America. When asked to name the most important element of the American dream, the largest proportion of people mentioned living in freedom (78%), being financially secure (45%), democracy (42%) and
owning a home (40%).
