• Mobile Commerce Daily, Tuesday, July 7, 2015 12:30 PM

Booking.com is joining forces with global multimedia publisher Time Out to roll out a native campaign featuring social media influencers to fuel mobile bookings from spontaneous millennial travelers. The partnership, which is set to span six weeks, aims to encourage travel enthusiasts to indulge their wanderlust and use the Booking.com mobile application to make last-minute bookings for hotel accommodations. The campaign will be featuring famous bloggers and Instagram influencers from the United States and Britain, who will use Booking.com for their spur-of-the-moment travels, which will be documented on Time Out.

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