• Mobile Commerce Daily, Tuesday, July 14, 2015 12:30 PM

With Peapod seeing nearly one-third of its orders take place exclusively on smartphones or tablets, the online grocer has redesigned its mobile experience and set its sights on grabbing an even bigger share of wallet from the on-the-go shopper. The new application features high-resolution photos and tools designed to streamline the shopping process for on-the-go consumers who may not have the time to visit a supermarket in-person. The brand’s ability to enable its users to peruse the digital aisles and filter products by dietary and nutritional needs suggests that more grocery marketers will allocate funds to making the mobile shopping process a bigger focus in the near future.

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