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Singular App Approach Favored by eBay

Peer-to-peer digital retailer eBay’s decision to discontinue its specialty applications, including eBay Valet, showcases the need for marketers to offer one overarching app if they wish to streamline their mobile offerings. EBay is aiming to simply its shopping experience on mobile and integrate its singular services’ features into the flagship app.

Read the whole story at Mobile Marketer »

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