Around the Net
Luxury Brands Love Video
- Digiday, Thursday, September 10, 2015 8 AM
It's hard for a luxury brand on the “street” of 30-second hard knocks, rubbing shoulders with the hoi polloi: the CPG's, the diapers, the odd motor oil. So many top and nuevo luxury brands are heading to the digital Hamptons: online video. Brands like Chanel, Timo Weiland and Hanley Mellon have all made online video a cornerstone of their strategies. Why? People like it; it beats other media; it's not 30 seconds; and change is good.
