An all-new 2003 E500 has an integral and prominent role in MIB II as the 'new hotness car.' A special E-Class feature in the film is a keyless remote control that summons the car to the Agents Jay and Kay "at a blink of an eye," and is driven by a remote controlled agent that is sucked back into the air bag before the two film stars enter the vehicle.
The partnership goes beyond a simple product placement or promotional tie-in. Instead, Mercedes-Benz will coordinate an integrated promotional campaign with the studio involving:
The MIB II effort marks the first time Mercedes-Benz has granted the use of its logo for a licensed children's toy. The MIB Strike Cruiser, a spaceship operated by the MIB agents to pursue the lead alien's spaceship, morphs into the all-new E-Class in the movie. The toy spaceship -- which is being sold with a 3-3/4-inch MIB II toy agent (Agent Jay) -- is manufactured by Hasbro and will hit store shelves in mid-June.