Around the Net
Macy's Opens Bargainless Basement For Millennials
- Consumerist, Wednesday, September 23, 2015 8 AM
It's not exactly Filene's basement, but Macy’s is trying out a similar idea, without the bargain-hunter motif. The stores, for younger Millennials, are called One Below. The new Macy’s basement, which the company will test as a concept first at their Herald Square store in Manhattan, is designed to keep young adults shopping in the store, buying junior fashions, getting their hair done, and charging their smartphones.
