Google will change its policy on paid listings from affiliates to reduce duplicative listings for the same merchant's Web pages, the search giant said Friday. Google said it would look for ads that
direct to the same Internet address. If two or more direct to the same address, Google will display the one with the highest Ad Rank, which is the bid amount multiplied by the ad's click-through rate.
All ads must direct to the Web address shown in the ad copy.
Read the whole story at DMnews.com, January 10, 2005
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