• January 10, 2005

Fashion Web site DailyCandy tapped Michelle Thorpe Holubar, former advertising director at Conde Nast's Lucky magazine, to become its first publisher, DailyCandy announced Monday.

Holubar, set to start later this month, was brought in to take "DailyCandy and its advertising to the next level," said a DailyCandy spokeswoman. With editions tailored to different cities, including New York, Los Angeles, Chicago, San Francisco, and Boston, DailyCandy also hopes to expand its local advertising, said the spokeswoman.

Currently, an e-mail newsletter goes out to "hundreds of thousands" of fashionistas each day, informing them of store openings, new restaurants, and the like. Nearly all subscribers--92 percent--are female, while 95 percent have gone to college or grad school, 69 percent are between the ages of 18 and 34, and 37 percent have household incomes greater than $100,000, according to a company spokeswoman.

--Wendy Davis