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Monster Seeks Bigger Game: Ends Bowl Ads for Web Deal

Online career firm Monster was one of the first dot-com companies to advertise during the Super Bowl, and it scored a touchdown with its ''when I grow up'' spot in 1999. In what could be a sign things have come full circle, Monster is taking a pass on Super Bowl XXXIX, in favor of, of all things, Internet advertising. Monster unveiled a marketing deal last week with Internet Broadcasting Systems, which operates news and information Web sites for TV stations across the country.

Read the whole story at Boston Herald, January 10, 2005 »

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