Around the Net
Edmunds.com Makes Bid for Multicultural Ad Dollars
- ClickZ, January 14, 2005, Tuesday, January 18, 2005 10:18 AM
Automobile information portal Edmunds.com today unveiled the first-ever Spanish-language version of its 2005 New Car Buying Guide, in an effort to attract Hispanics and the advertisers eager to reach them online. U.S. Hispanics online number 14 million, according to the AOL/Roper ASW U.S. Hispanic Cyberstudy.
