Around the Net
Roomba Cleans Up With Search Engine Marketing
AdAge.com, January 17, 2005
As the final statistics settle out of December's frenzied shopping season numbers, one of the marketers that appears to have made particularly effective use of search engine advertising is iRobot of Burlington, Mass., maker of the Roomba robotic vacuum cleaner.
As the final statistics settle out of December's frenzied shopping season numbers, one of the marketers that appears to have made particularly effective use of search engine advertising is iRobot of Burlington, Mass., maker of the Roomba robotic vacuum cleaner.
