Around the Net
Brands 'Heart' Instagram Emojis
- Digiday, Wednesday, December 9, 2015 8 AM
On Instagram, Emojis are in 35% of all brand captions. Social analytics firm Simply Measured, in its released its yearly report about Instagram, tracked the activity of 2,500 posts from 90 brands from Interbrand’s recent “Best 100” list. It found that the heart emoji is the most engaging in the captions averaging 120,000 likes and comments, much higher than the sparkles emoji that averages roughly 80,000 likes and comments.
