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Gatorade, A-B Drive Endurance Sports Sponsorship Spend To Record $118 Million
- NYSportsJournalism.com, Friday, January 15, 2016 8 AM
Endurance sports and events such as marathon running, mountain climbing, obstacle racing, cross-country bike competitions and triathlons are growing in popularity, and that trend is being reflected in marketing and sponsorship spend associated with the category. Driven by such brands as Gatorade, Nestlé and Anheuser-Busch, marketing spend on marathons, 5Ks and other endurance sports events hit a record $118.8 million in 2015, up 4.6% from 2014, according to a new study from marketing, research and consulting firm IEG, Chicago.
