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HTC Moves To Wearables With Under Armour

HTC’s (financial) struggle is real. The Taiwanese tech firm endured another rough quarter of business after it posted a NT$3.4 billion ($101 million) net loss for Q4 2015. Total revenue came in at NT$25.7 billion ($766 million), which is up nearly 20 percent quarter-on-quarter but down a massive 46 percent year-on-year. The phone maker booked a slender NT$0.47 billion (then $14.7 million) profit one year ago in Q4 2014, but this time around it is a third successive quarterly loss following on from a NT$4.5 billion ($139 million) loss in Q3 2015, when it stopped forecasting its own sales, and a NT$8.0 billion (US$252 million) loss in Q2. HTC made some unspecific positive noises about its newer products. Its Desire line saw “good momentum” and the HTC One A9 was “well received” in Asia, the U.S. and Europe, we’re told. On a call with analysts, Chialin Chang, CFO and President of Global Sales, was more frank, admitting that sales of HTC’s flagship HTC One M9 “fell short of expectation” in 2015.

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