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Liberty Mutual Employs VR In Choose-Your-Own Adventure Video

  • Adweek, Monday, March 14, 2016 8:02 AM

Virtual reality is still in its infancy, but brands are finding creative ways to film and post 360-degree clips. Liberty Mutual picked Facebook as the go-to platform. The brand's spot promotes Liberty Mutual's 24/7 roadside assistance and is set up in the style of a quiz.

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