Around the Net
Beacons On Beer Taps Lead To Mobile Messaging
- NFC World, Wednesday, April 13, 2016 9:05 AM
Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps. The company has partnered with beacon marketing platformJuxtad to roll out the service that uses Tap Talker beacons at the pump and the brewery’s Schlafly mobile app. Juxtad has installed more than 50 Tap Talker beacons in locations across St Louis, with plans to “scale up to over 250 bar and restaurant locations by May 2016”.
