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Audi Sees Need To Teach Consumers About Autonomous Cars
- Luxury Daily, Monday, November 7, 2016 9:05 AM
While autonomous driving is making its way onto the roadway, an Audi executive explained at ad:tech New York 2016 the importance of educating the consumer on these technologies to combat fear. Driverless cars are making their journey to mainstream, and during the Nov. 2 session, “Shifting Gears: How the Connected Car Will Change the Auto Industry,” the executive discussed how the main goal is to introduce consumers to autonomous driving and become comfortable with the idea. Audi is also working on integrating technology with infrastructure so that consumers will be informed of traffic lights, weather and pot holes while they travel.
"Audi executive explained at ad:tech New York 2016 the importance of educating the consumer on these technologies to combat fear. "
You mean the fear of:
Hackers ?
Insurance responsibilities ?
Who is responsible in a injury/fatality case ?
Government shutdown/take-over of your car ?
Sensor failures ?
Continuous updates to obsolete technology ?
10 year max lifespan of computer components ?
who is writing the moral code for the computers ?
driverless semi-trucks in icey condotions ?
Loss of control of steering wheel, brake and gas pedals?
fear of me merging on your car to get my position in your lane?
Or is it watching the attornies line up salivating for this to happen.
DUMBEST IDEA OF THE 21ST CENTURY.