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How Puma Is Changing The Sneaker Landscape

  • Complex, Friday, November 25, 2016 8 AM

Until a few years ago, athletes were the lone stars of footwear. But times have changed. Sure, any extraordinary basketball or football player will still get their own signature shoe, but the questions are less about which athlete gets the sponsorship, and more about which brand will tap them for it, and how awful the design will be. 

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