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General Mills Boosts Cereal, Yogurt Marketing

General Mills is boosting its marketing investment to increase sales of cereal and yogurt and has launched a ready-to-eat popcorn line under its Annie's Homegrown label. Yogurt sales in the U.S. fell 20% in the third quarter and Minneapolis-based General Mills pinned the decline mostly on high prices relative to its competitors.

Read the whole story at Bloomberg »

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