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General Mills Invests In Nutrient-Rich Granola

General Mills’ venture capital arm, 301 Inc., is investing $3 million in Purely Elizabeth, a Boulder-based maker of granola, oatmeal, muesli and cereal that uses more nutrient-rich ingredients than a typical bowl of grains. Granola is a popular product in the U.S. and 301 Inc. believes the company offers unique ingredients, taste and leadership.

Read the whole story at Minneapolis Star Tribune »

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