Earlier this week, Standard & Poor's Equity Research downgraded the online marketing service provider's shares to "hold," from a "strong buy." Scott H. Kessler, director of information technology research at S&P, said in a research note that growing industry concerns about the acceptability of adware, as well as competition from Google--which announced its entrance into the ad networking space last week--have put ValueClick's future at risk.
"We have grown concerned about some of [ValueClick's] businesses, as we believe that Google is more aggressively and effectively pursuing the sale of display ads on third-party websites," stated the note. Standard & Poor's also lowered its target price for ValueClick to $12 from $17.