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Audi Jumps On 'Alien' Sponsorship Bandwagon
- The Drum, Monday, May 1, 2017 8:04 AM
Audi is the latest brand to jump aboard 20th Century Fox’s upcoming addition to the "Alien" franchise in a branded ad documenting a close encounter with a Xenomorph. In addition to the ad, the vehicle will be integrated with the movie in a product placement underlying Audi’s efforts to get its tech on the moon.
