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EBay Launches 'Fill Your Cart With Color' Campaign
- Retail Dive, Tuesday, June 6, 2017 8 AM
While color is a theme of the campaign — which taps three directors whose resumes include feature films, music videos and creative work for top global brands — the rainbow-painted eBay logo is being scaled down to two-tone text blocks from the flagship combo which features light blue lettering in a purple box.
