Why are activists such great marketers? We "real" marketers have billions of dollars. They have pennies. Yet activists always seem to get the sky-high return on investment (ROI) when trying to get a
message across. Every time an activist trumps, co-ops, or outmaneuvers the "system," I get a weird, insecure feeling, as if I were a marketing phony.
Read the whole story at ClickZ, May 17, 2005 »
