Around the Net
Gillette 'Welcome To Manhood' Promo Misfires
- The New York Times, Monday, July 17, 2017 8:30 AM
Gillette has mailed razors to young men for their 18th birthdays since the 1990s. It will send out more than two million razors this year as it places more emphasis than ever on introductory marketing, often earning enthusiastic and appreciative social media posts in the process. However, in recent weeks the efforts misidentified several women and middle-aged men as being among the crop of potential new users.
